What does "Postworthy" mean?

Urban Dictionary defines it as, “Whether something is deserving of or appropriate to post on a social networking site; Usually referring to a picture or video and considering whether or not it is good enough for social media.”


Damn those Cheetos are so cute that’s so post-worthy.


Dude, she is half naked and riding an inflatable flamingo, that’s totally not post-worthy.

Who we are

We’re a small team of 5 independent creative freelancers living and working in Bend, Oregon and we’re here to help our clients produce stellar creative at scale. More efficiently create, curate and serve up content here.

We aim to do things a little differently here at Postworthy. In an ever-changing, mobile-first world, we’re working diligently to help our customers build their brands and grow their businesses on social media. We care about putting people first and building trusted relationships with our clients and the people who follow them. Our passion for making meaningful connections flows through everything we do.

We’re a different type of company that’s focused not only on the bottom line, but also the happiness of our clients and team – and our personal growth along the way.

a message from david

David Metcalf

Owner & Strategist

If you’re anything like most business owners, You want to develop a highly engaged audience and make more sales.

But as business owners it seems there is just too much to do and too little time. Where do you start? You know you're capable of going to the next level, but it feels like there just aren't enough hours in a day.

I get it. You want more than survival for your business; you want to make significant progress towards growth. I understand how hard it can be. Like you, I have faced many of the same challenges. Even with these obstacles, however, my team and I have discovered a way to accomplish extraordinary success through social media marketing, for ourselves and our clients. We have had the privilege to serve a variety of businesses, from early-stage startups to worldwide brands.

The truth is, it's not your fault if you've tried and failed to reach greater levels of success online. It's a lot of work. What you need is a better way.

And that's why we’ve leveraged our collective experience and talents to offer a proven, step-by-step process that gives you a clear, definitive path to stand out from the crowd, build your brand and inspire potential customers to take action. We will be with you every step of the way to help create an online presence that is true to you, your brand and your business.

If you want to be seen, heard and get the attention your products and services deserve, reach out to us today. Or, if you’d like, let’s meet for coffee. I’m grateful you've taken a few minutes out of your day to drop by. Don’t forget to say hey.

Our values

01 Default to transparency

  • As individuals, we view transparency as a lifestyle of authenticity and honesty.

  • As a team, we view transparency as an effective way to work remotely and establish a culture of trust.

  • As a company, we view transparency as a tool to help others.

  • We share early in the decision process to avoid “big revelations.”

  • We strive to make all communication clear and avoid making assumptions.

02 Cultivate positivity

  • We strive to approach things in a positive way while realizing all emotions are valid.

  • We avoid non-constructive criticism of team members or clients.

  • We assume the best of others because we may lack full context.

  • We believe that constructive, honest feedback is an opportunity for growth.

  • We push through any artificial harmony to work towards a better environment, product or concept.


05 Improve consistently

  • We are biased toward action and have a higher expectation of ourselves and of our service than others have of us.

  • We aim to be fully engaged in our work and activities, and fully disconnected when we’re not working.

  • We choose to be where we are the happiest and most productive.

  • We desire to be better tomorrow than today, knowing that improvement can be found in small changes.

  • We strive to exemplify a growth mindset and believe that any skill or talent can be learned through deliberate practice.

06 Act beyond yourself

  • We consider the bigger picture, knowing our work goes beyond ourselves.

  • We are not afraid of the less-traveled path if it holds true to our values and betters the world.

  • We seek balance by taking into account multiple perspectives and listening deeply.

  • We advocate for diverse backgrounds and perspectives to make our team and services stronger.

  • We work to create an inclusive environment to build a better company and set a positive example for the world.


03 Show gratitude

  • We regularly stop and demonstrate gratitude for our circumstances.

  • We are thankful for our clients and approach customer conversations with the knowledge that it’s a privilege to serve them.

  • We practice humility, operate as no-ego doers and do not attach our personal selves to ideas.

  • We are grateful for the work teammates do to push the company forward.

  • We display gratitude for the platforms, tools and communities that make our company possible and view it as our duty to give back.

04 Practice reflection

  • We believe the act of introspection is where true learning and life-changing adjustments originate.

  • We approach discussions intentionally and think through all angles.

  • We listen first and then listen more: seeking first to understand, then to be understood.

  • We step back from the day-to-day and reflect on overall themes that will make an impact.

  • We take the approach that everything is a hypothesis and we could be wrong.